Kim Kardashian, Cher and other celebrities join initiative aimed at raising funds to restore Etchmiadzin Cathedral

World-renowned Armenian-American reality TV star Kim Kardashian, Armenian-American pop-singer Cher (Cherilyn Sarkisian) and Armenian-American film producer Eric Esrailian are calling on their social media followers to buy jewelry with Armenian inscriptions, thus, by contributing to the restoration of the Holy Etchmiadzin Cathedral. “I am always looking for ways to support Armenia, and the most sacred ancient places in the world, the oldest cathedral in the world is in Armenia, and it’s where I baptized my kids. And it is in desperate need of restoration, so this brand Metal Alchemist is making these bracelets with a 100% of proceeds going to the restoration of the Cathedral”, Kim Kardashian said on an Instagram story. Cher posted a photo on Instagram, saying: “My Armenian roots are a huge part of who I am, and I am thrilled to be a part of such a worthwhile cause”.

Cher also said that Etchmiadzin is the oldest cathedral in the word and it needs help to the restored. “We cannot let these beautiful, spiritual spaces disappear”, she said.